We're operators. Six years, 300+ e-commerce brands, and over ₹1,000 crore of ad spend managed — plus our own D2C labels running on the same playbooks. When we recommend something, we've already carried the cost of getting it wrong.
You're past product-market fit and spending real money. Growth is there, but margin, CAC and creative output have all stopped behaving.
You own the number and need a senior outside brain — one that will argue with your agency's reporting and rebuild the model underneath it.
You need performance, retention or creative strategy delivered quietly under your brand. We white-label, and we stay invisible.
Engaged individually, or as one full-funnel retainer with a single point of accountability.
Meta and Google, run against contribution margin instead of platform ROAS. Account structure, bidding, budget allocation, incrementality.
Angle research, scripting and a testing cadence that keeps net-new winners landing every week — not a burst of ads and then silence.
Lifecycle flows, segmentation and win-back built around repeat rate and LTV — the half of the P&L that makes paid acquisition affordable.
Offer, page and checkout work where the traffic already is. Research-led hypotheses, clean tests, honest reads of the result.
One source of truth: blended reporting, MER targets, server-side tracking and a weekly view your whole team can act on.
Zero to first ₹1 crore: positioning, pricing, unit economics, channel sequencing. The part we've done most often on our own money.
Everything above under one growth model, one dashboard and one senior operator who is answerable for the number.
Sourcing, packaging, pricing, first-order economics, customer support, the bad months. We consult from the inside of the job, not from a slide.
Accounts, creative library, lifecycle, margin by SKU. We find where growth is actually leaking.
A written plan with the maths: spend, MER, repeat rate, creative volume and what each lever is worth.
We sit in your stand-ups, ship with your team or ours, and hold the testing cadence week over week.
Documented systems and a team that can run them without us. Consultants who plan to leave make better decisions.
Client names withheld under NDA. Figures are from live engagements.
Blended MER moved from 1.9× to 3.4× in five months by rebuilding creative volume and cutting spend on two channels entirely.
Blended CAC down 38% while spend grew, driven by a subscription offer rebuild and a rewritten post-purchase flow.
41% of revenue from repeat customers within two quarters, up from 12%, after a full lifecycle and segmentation rebuild.
"They spent the first two weeks telling us what to stop doing. Nobody we'd hired before had been willing to do that."
"The growth model they wrote is still the document our board meeting runs on, a year later."
"They run performance for six of our retainers and our clients have never once heard their name. That's exactly what we wanted."
No junior handoff after the pitch. Every engagement is led by an operator who has built and scaled brands — and who still does, on our own labels.
Owns the model and the number. Your weekly call, your board slide, your escalation path.
Buying, scripting and production cadence — the two functions that fail when they're separated.
Retention flows, reporting and tracking, so decisions come from one set of numbers.
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Both, depending on what you need. Most brands start with a diagnostic and a growth model. Some then ask us to execute media, creative and lifecycle — we'll only do that when we think we're the right hands for it.
Our work lands hardest on brands spending meaningfully already — roughly ₹40 lakh a month upwards, or the global equivalent. Below that, the honest answer is usually offer and creative, and we'll tell you so on the first call.
We sign NDAs and we keep them, including with the agencies we work behind. On a call we can walk you through account structures, dashboards and the decisions we made, in detail, without the logo.
Often, yes. We're frequently the senior layer that sets the strategy, sharpens the brief and audits the reporting. If the partnership isn't working, we'll say that too.
A 30-minute conversation, then a paid diagnostic scoped to your business. No long procurement cycle, no twelve-month lock-in before you've seen how we think.
Send us your brand, your monthly spend and the one number you want moved. You'll get a real answer from a senior operator, not a calendar link from a sales rep.